I am a seasoned Creative Director who has worked on some of the South Africa’s most iconic brands in leading agencies like, TBWA/Hunt/Lascaris, Black River FC, DDB, Ogilvy and M&C Saatchi. I also spent 8 years as a Creative Lead within an internal agency for a leading insurance company, OUTsurance (Youi).

With over 20 years’ of experience, I have a detailed knowledge of brand building across multiple platforms, valuable market insights, CI development and a love for finely tuned craft.

My passion is creating strong, lasting relationships with my clients, developing and implementing new ideas across all media types in an ever changing landscape and nurturing the teams I lead.

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After spending over 40 years in the same country, same state and even the same suburb, I have recently chosen to move from Johannesburg, South Africa, to start a new life with my family in Sydney, Australia.

I have thoroughly enjoyed the challenge of working as the Creative Director on AMEX at Dentsu Creative, while learning every day from my teammates and the getting to know the Australian market.